My theme park day begins with gunfire. A jailbreak! But shortly after, I‘m attending a wedding. Next I’m on a mission, helping the local postmaster justify his uncontrollable desire to open everyone’s packages, and trying to find a way to do so without telling a lie.
This is just another Sunday morning at Knott’s Berry Farm’s “Ghost Town Alive!,” a now-10-year-old interactive show — live-action role-playing game is more accurate — that has become the best summer offering at any theme park, and not just in SoCal but in America. There’s a daily story, including three editions of a single-page newsletter that are updated every day. There’s also lots of improv. Over the years, I’ve found myself on the prowl for mysterious elixirs, playing matchmaker, collaborating on group stories in a schoolhouse, doing police work, participating in a mustache contest or flashing a press badge.
“Ghost Town Alive!” ultimately is the promise of theme parks fulfilled, that is that we can enter a fantasy world and play as cartoonish, or maybe even idealized, versions of ourselves.
It’s a rarity, an event with 46 actors — about 30 of whom appear each afternoon — who lead guests through scavenger hunts, puzzles or just conversations about life in Calico, the fictional town of Knott’s Berry Farm’s Ghost Town area. The cast ranges from those just out of college to those in their mid-70s, and no character is ever played by more than one actor. This gives Calico a sense of life, an illusion that it’s actually populated, but also allows actors to fully develop a personality and let their characters evolve.
Before creative director Andy Crocker was working on “Ghost Town Alive!,” she was visiting it as a fan. Crocker, an experiential designer who has worked on projects for companies as wide-ranging as the Los Angeles Public Library and Walt Disney Imagineering, specializes in particular on guest-to-actor interactions.
“Ghost Town Alive!” unfolds like a live-action role-playing game. But expect plenty of silliness.
(Allen J. Schaben / Los Angeles Times)
“I will never forget the first time I saw it as a guest,” Crocker tells me. “I came with my husband, and we did not bring our kid. We walked in, and I saw a little girl in a pink cowboy hat with a painted-on mustache following an outlaw off to jail. That outlaw was giving a gritty HBO performance. Wasn’t patronizing. Wasn’t talking down. He was giving her a hero moment, and I burst into tears. I didn’t know this was possible to do on this scale with such an institution. The empowerment that performer gave to that guest, I will never forget.”
To make a theme park feel personal is no easy feat. In fact, designers have long been trying to solve this problem, whether by creating interactive attractions that feel responsive to the guest, or short-lived experiments such as the late but great Star Wars: Galactic Starcruiser, colloquially known as the Star Wars hotel.
Crocker says others have asked for the “secret sauce” to “Ghost Town Alive!” They’ve tried — and are trying — but she’s not so sure the magic can be replicated. One, Knott’s is blessed with a real, 100-year-old Ghost Town. That allowed for the investment to be solely in the cast and performance rather than infrastructure. And yet actors, of course, aren’t cheap.
A single-page newspaper is printed three times a day during “Ghost Town Alive!”
(Todd Martens / Los Angeles Times)
“The amount of people that we have, that’s tough for a lot of places,” Crocker says. “They try to do it with less, and it doesn’t quite work.”
Speaking on a panel hosted by trade group the Themed Entertainment Assn., Jeff Tucker, Knott’s Berry Farm’s show writer, says one early mistake Knott’s made was thinking everyone who works in Ghost Town could partake. That meant, for instance, taping dialogue cues to cash registers in the saloon in the hopes that bartenders could become a character. The concept failed. “It’s a logistical nightmare,” he says. The lesson: Hire actors to perform. Let bartenders be bartenders and retail staff be retail staff.
Another reason Crocker tells me “Ghost Town Alive!” is so rare, and will remain so: It doesn’t rely on intellectual property, or a known franchise, which has become the lifeblood of modern theme parks. “With things that are heavy IP, it’s very tricky to control your IP and to allow for real play, guest agency, and, honestly, artist agency,” she says.
Evan Battle, center, who plays Deputy Chester Davenport, at Knott’s Berry Farm’s “Ghost Town Alive!” in 2024. The interactive theatrical experience allows guests to mingle with about 30 actors.
(Allen J. Schaben / Los Angeles Times)
That’s important, as “Ghost Town Alive!” can shift with the whims of the guest. There’s a core storyline this year. A rich, Beverly Hills-like family is revealed to be the true owners of Calico, and how the residents respond is the key narrative of the day. But there are multiple tales to uncover, including hidden factions (check out the Calico Historical Society) and who is taking who to the 4 p.m. hoedown, which ends each daily game of “Ghost Town Alive!”
But Crocker has also seen it get rather heartwarming.
“My mom came to see it,” she says. “She has some health concerns. There was a character who was in a crazy mix-’em-up and said he would not make it to the hoedown and that this would be his last day on Earth. This character and my mom ended up having this conversation about how if you know you don’t have a lot of time left, what would you do with your time? I was surprised by that pivot.”
It helps, Crocker says, that she’s noticed one commonality among the “Ghost Town Alive!” staff. They play — or were weaned on — tabletop role-playing games such as “Dungeons & Dragons,” which at their best allow for an anything-goes approach designed to follow the direction of the players rather than a strict script.
Tucker on the panel said there was one rule the crew lives by that defines the success of “Ghost Town Alive!”: “It’s not real,” he said. “We can do whatever we want.”
This week in SoCal theme parks
Not yet ready for prime time, Knott’s Berry Farm has delayed the opening of Montezooma: The Forbidden Fortress.
(Todd Martens / Los Angeles Times)
- Montezooma is not yet zooming. Knott’s Berry Farm initially intended to launch its reimagined Montezooma’s Revenge, now known as Montezooma: The Forbidden Fortress, this week. Late Thursday, the park delayed its public unveiling, with a spokesperson citing additional fine-tuning that surfaced during its final days of testing. The delay is not expected to be a prolonged one. “We appreciate everyone’s understanding and look forward to welcoming media and guests in the coming days when we can showcase the attraction exactly as intended,” read a statement from the park.
- A monthlong Lego celebration. Carlsbad’s Legoland likes to describe its Lego Festival, which started Monday and runs through Aug. 30, as a child’s first fest. Expect lots of characters and an assortment of play-focused areas. One is dedicated to music, another is a free-run creative zone and a third is a Lego garden designed to soothe. New this year is a game-heavy center dedicated to the Pokémon franchise, as well as a challenge-filled F1 installation.
- It’s now more expensive to eat at Disneyland. Price hikes, unfortunately, are a yearly-occurrence at the Disneyland Resort, and this summer, like every summer, hundreds of food items have ever-so-slightly increased in cost. Most are in the range of a dollar or so — give or take a quarter or two — but expect to pay $7, up from $6.50, for a scoop of popcorn. I admittedly do not keep a database of Disneyland food prices, but sites like Mickey Visit or Theme Park IQ have tracked the most egregious price bumps. Looking at their data, you may want to think twice about dining at Disneyland’s Rancho del Zocalo Restaurante, where prices have been increasing even as portions over the years have been declining.
- Where is Fast & Furious: Hollywood Drift? We’re now in midsummer, and Universal Studios Hollywood’s Fast & Furious: Hollywood Drift still does not have an official opening date. While sources familiar with the coaster’s operations point to routine mechanical issues that have arisen during its test and adjustment phase, one thing is certain: It’s not delayed due to noise complaints from neighbors, as rumors suggested last week. A Universal spokesperson pushed back on the notion that the coaster is delayed, stating it would still open this summer, which lasts into late September.
The best thing I ate at the parks
The hearty cottage pie from Downtown Disney’s Gordon Ramsay at the Carnaby.
(Todd Martens / Los Angeles Times)
I’ve been eagerly anticipating the opening of Gordon Ramsay at the Carnaby at the Disneyland Resort’s Downtown Disney, the latest concept in which the celebrity chef has agreed to lend his name. This one is an upscale gastropub, and while I’ll leave the full cuisine analysis to the professional food writers, as a parkgoer I do believe it fills a void in Disneyland’s shopping and entertainment district, bringing the area an adult-focused space with upscale (read: expensive) twists on old favorites like fish and chips ($33) and cottage pie ($38). And after reading breathless press release-like articles and posts from my theme park peers (“utter perfection,” proclaimed one) I couldn’t have been more excited to dine there this weekend.
Let’s start with the vibe, which I found to be rather confused. I was seated in the tiny, uncomfortable indoor bar, a place that felt like an afterthought and leaned airport terminal drinking hole, as it’s situated at the top of a stairwell and serves primarily as a thoroughfare into the dining hall. That a pub, especially one with an extensive cocktail menu (I did love my $22 cotton candy-infused Old Fashioned) would treat its introductory bar as a throwaway rather than a centerpiece of the experience was disappointing (an outdoor bar is significantly more enticing). The core dining space leans contemporary more than a traditional, wood-infused pub, feeling cafe-like with its ‘60s rock posters and framed portraits of those in mod outfits. More theme-ing would have been welcome, as I read it as slightly cold and corporate rather than homey and intimate. Instead of, say Pasadena’s Lucky Baldwins, this felt like a nice break room at a major record label.
But my dish was delightful. I had my heart set on the cottage pie, this one infused with a hearty portion of short rib. I probably should have taken leftovers, because it’s heavy, but in the best way possible. The potato-rich top felt creamy and buttery, while the meat was equally soft. The whole thing felt invitingly plush. I walked away mixed. No complaints on my entrée, and I’m eager to come back and try the fish and chips, and yes, that viral sticky toffee pudding dessert, but longing for a more welcoming atmosphere, especially at this price point.
Tell us your stories. Ask us your questions.
Have a theme park tale to share? Whether it was a good day or less-than-perfect day, I would love to hear about it. Have a question? A tip? A fun photo from the parks to share? Email me at todd.martens@latimes.com. I may feature your note in an upcoming newsletter.
Ride on,
Todd Martens
P.S.
Drowned Out Productions’ “The Shoebox Museum” explores love and loss.
(Drowned Out Productions. )
There’s a show running Saturday and Sunday in Los Angeles that I believe theme park fans should make time for. “The Shoebox Museum,” at North Hollywood’s After Hours theater, is a walk-through immersive experience at its most thoughtful. It’s short, at around 30 minutes, but it stayed with me for hours after it concluded.
“The Shoebox Museum,” from Drowned Out Productions’ Jackson Mancuso, who does theme park design by day, is a mediation on heartbreak, asking what we want to leave behind, and take with us, as we explore our grief. It’s meticulously designed, as we follow light cues through byzantine rooms filled with everyday ephemera — the type of stuff that only holds meaning to those who were in love. It’s a show about how an once broken heart, even mended, still finds ways to haunt us.
