golf

The unicorn, a creature once confined to fantasy and childhood fairytales, has migrated into the real world of adults. It’s long been a familiar term in tech, shorthand for a …

Odyssey has always been a leader in alignment technology, going back more than 20 years with their first 2-ball putter. Now the company is adding another option to their lineup …

A few hours after his star player said goodbyes to him, his team and a Masters tee time in order to introduce himself to the professional world, LIV Golf and …

You’d be forgiven if Chris Gotterup’s win at the Sony Open didn’t cross your desk in real time. New PGA Tour CEO Brian Rolapp will understand. Depending on his television …

If this gear-free agent season has seemed quiet, you haven’t been paying attention to PXG. The company made the only major signing of the new year when it announced that …

Bettinardi’s latest BB Series isn’t just a new putter — it’s a production line realignment. While the Queen B series is the brand’s aesthetics-focused line and the low-torque Antidote line …

It’s the early running for the gear story of the year, but Rory McIlroy switching from his RORS PROTO blades to P7CB cavity-back irons could mean more for TaylorMade. On …

Chris Gotterup has a pretty unique setup when it comes to equipment and that was to his benefit this week at the Sony Open. Gotterup is sponsored by Bridgestone, which …

The new 2026 PGA Tour season continues this week at the 2026 American Express in California, and the World No. 1 is making his season debut as the betting favorite. …

With Vokey’s latest wedges, there’s one less variable to worry about when trying to find the best grind for your game. Titleist Vokey Design’s new SM11 wedges feature a new …