What Amazon Prime has in store for its Masters streaming coverage

New television partners arrive at Augusta National about as frequently as the United States embarks upon visits to the moon.

In 2026, CBS will celebrate its 70th year broadcasting golf’s first major; ESPN will celebrate its 18th; and a new upstart (and global streaming giant/part of the largest company in the United States) named Amazon Prime will celebrate its first Masters telecast.

By those metrics, Amazon Prime’s addition to the Masters broadcast field for 2026 counts as a news story in its own right. But the streamer’s plans for 2026? Well, those are equally newsworthy, and on Wednesday morning, we received our first glimpse into them.

According to a release distributed by the Masters, Prime Video will broadcast from 1-3 p.m. ET on Thursday and Friday leading into ESPN’s eventual coverage of the opening two rounds.

In addition, Prime will offer a first-of-its-kind stats-based broadcast named Inside Amen Corner, a dedicated feed on Prime Video that will aim to take diehard fans deeper into the action and strategy for the most famous three holes on property at Augusta National — Nos. 11, 12 and 13. Based on the press release’s description, Inside Amen Corner appears to be Prime’s attempt to mimic the “Prime Vision” broadcast that has grown a sincere affection among Thursday Night Football diehards for its endlessly nerdy, delightfully in-depth coverage of the nuances of football. Coverage of Inside Amen Corner will air from 10:45 a.m. to 6 p.m. ET on all four days of the tournament on Prime Video.

Altogether, the changes amount to a new kind of upgrade for the Masters on TV, reflecting the tournament’s ever-evolving mindset toward television and entertainment. For years, Augusta National has existed in a state of superposition: at once broadcasting a classic, timeless look highlighted by limited commercial interruption and now heading full speed into the tech-driven future with a best-in-class app and a full slate of deeply nerdy gadgets and gizmos. The Amazon Prime deal is a reflection of that very same tension, too: Prime’s inclusion at the Masters will bring the tournament to a major streamer for the first time since the start of the cord-cutting phenomenon, but also provides many of the same prestige brand-and-production bonafides that Augusta seeks in each of its major network partners. Even the Amen Corner-dedicated stream reflects the same tension, with a blazing, first-of-its-kind, diehards-only telecast to balance against the more traditional broadcast stream expected of Amazon’s early Thursday and Friday coverage. In all locations and in all ways, the Prime deal aims to prove that the Masters can exist exactly as it has for nine decades … while never staying in one place.

In all, the new Masters partner will exist exactly in the space Augusta National enjoys most of its media offerings: Additive but not suffocating. For those who can’t get enough of the coverage from the ground at Augusta National during the second week in April, that’s certainly not bad news.